" Soon it won’t be the Internet any more, it’ll just be like air, like somehow they’ll integrate the Internet into the air. And God’s name will have ended up being ‘Google,’ because that’s the way it worked out. It could have worked out that God’s name ended up being ‘Yahoo,’ of course, but they lost out. "
- Douglas Coupland

In today's rapidly evolving digital age, Douglas Coupland’s observation captures a profound transformation where technology becomes seamlessly integrated into our daily lives, much like air that we cannot see but feel its presence everywhere. The idea that someday the internet will be as ubiquitous and indispensable as air highlights how deeply intertwined technology has become with human existence.

At a deeper level, Coupland's statement touches on the broader impact of digital monopolies and their role in shaping societal norms and cultural values. By likening Google to a deity, he reflects on the immense influence that search engines have over information access and dissemination. This metaphor underscores how these companies can dominate not only our interactions with technology but also our perceptions of truth and reality. The mention of Yahoo serves as a reminder of the ever-changing landscape where once-prominent entities can fade away, emphasizing the dynamic nature of technological advancements and their dominance.

Douglas Coupland is a renowned Canadian author celebrated for his insightful observations on modern culture and society. His works often explore themes of technology's impact on human relationships and societal norms, making him a thought leader in understanding contemporary life through the lens of digital transformation.