The quote suggests that a serious cultural critic often feels compelled to point out that most people’s views on various forms of media and technology are inadequate or subpar. This could mean that critics believe they have a more discerning perspective, perhaps based on deeper knowledge or experience.
At its core, the quote highlights the tension between general public opinion and the expert critique in cultural matters. Critics often see themselves as gatekeepers who separate what they consider valuable or insightful from what is superficial or poorly thought out. This sentiment reflects a broader societal dynamic where experts tend to view mass opinions with skepticism, sometimes feeling the need to elevate their own interpretations above common understanding. However, it also raises questions about elitism in criticism and whether all public viewpoints deserve equal respect.
Will Self is an acclaimed British novelist, essayist, and cultural critic known for his provocative and often controversial views on literature, technology, and contemporary society. His writing frequently challenges conventional wisdom and embraces a critical stance towards popular culture and trends.
