" Social media is a giant distraction to the ultimate aim, which is honing your craft as a songwriter. There are people who are exceptional at it, however, and if you can do both things, then that’s fantastic, but if you are a writer, the time is better spent on a clever lyric than a clever tweet. "
- Bryan Adams

The quote essentially highlights a common dilemma faced by artists today: balancing the need to build an online presence through social media with the fundamental task of developing their craft. It suggests that while social media can be a valuable tool for some, it should not come at the expense of honing one's skills as a songwriter or writer.

At its core, the quote underscores the importance of prioritizing quality over quantity and visibility in an artist’s career. Bryan Adams emphasizes that success in music or writing ultimately depends on the strength of one's work rather than the level of engagement on social media platforms. This perspective encourages artists to focus their efforts where they will yield the most significant long-term benefits—by refining their craft and creating exceptional content, rather than merely accumulating followers or likes. It also acknowledges that while there are those who excel in both areas, it is a rare skill set, and for many, dedicating time to writing compelling lyrics or producing outstanding work might be more beneficial.

Bryan Adams, the renowned Canadian singer-songwriter, has had a prolific career spanning several decades. With numerous hit songs and albums, his insights into the music industry carry considerable weight. Known for classics such as "Summer of '69" and "Everything I Own," Adams is not only celebrated for his musical talent but also for his thoughtful reflections on the challenges faced by artists in an evolving industry landscape. His quote offers a grounded perspective from someone who has experienced both the rewards and the pitfalls of the music business firsthand.