" Selling advertising on jerseys is preferable to keep jacking up prices on the fans. "
- Stan Van Gundy

The statement suggests that it would be better to rely on advertising revenue rather than increasing ticket prices to maintain financial stability. This approach aims to alleviate the financial burden on fans and keep the cost of attending games affordable.

Looking deeper into this perspective, it highlights a broader issue within sports management and economics: finding sustainable ways to generate income without compromising fan experience or accessibility. By focusing on alternative revenue streams like advertising, team owners can ensure that game attendance remains economically viable for all supporters, not just those with deep pockets. This strategy also emphasizes the importance of preserving the essence of sportsmanship and community spirit, which are often overshadowed by commercial interests.

Stan Van Gundy is a renowned figure in basketball, known for his extensive coaching career and insightful commentary. His viewpoint reflects a balance between business acumen and a genuine concern for fan welfare, making his advice particularly valuable within the context of professional sports management.