" Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light. "
- Joseph Pulitzer

The quote emphasizes the importance of clear communication when conveying information or ideas to an audience. It suggests that effective writing should be brief enough to capture and retain readers' attention, clearly articulated so that the message can be easily understood, vividly described using imagery to leave a lasting impression on the reader, and most importantly, truthful and accurate in its content.

Beyond its surface meaning, this quote underscores the significance of integrity and honesty in communication. Joseph Pulitzer's words encourage writers and communicators to prioritize accuracy over embellishment or sensationalism. By emphasizing truthfulness, he advocates for a responsible approach to conveying information that can genuinely guide readers in their decision-making processes and understanding of complex issues. Additionally, the emphasis on clarity and simplicity highlights the importance of making one’s message accessible and understandable, regardless of the complexity of the subject matter.

Joseph Pulitzer was an influential American newspaper publisher who lived from 1847 to 1911. He is well-known for his contributions to journalism, including the establishment of the Columbia University Graduate School of Journalism and the creation of the Pulitzer Prizes, which recognize outstanding achievements in literature, journalism, drama, and music. His commitment to quality reporting and ethical journalism is reflected in this quote, showcasing his belief that clear, accurate, and engaging communication can significantly impact society for the better.