" Products are a form of speech, and free speech must be fiercely protected, even if we disagree with some of the voices. "
- Tobias Lutke

The statement suggests that products are a form of expression through which individuals can communicate their ideas and beliefs. Just as free speech is protected under many legal frameworks, even if people disagree with what is being said, similar protections should extend to the products created by individuals or companies.

On a deeper level, this quote emphasizes the importance of safeguarding creativity and innovation in any form, whether it be through words, art, or tangible goods. It advocates for an environment where diverse voices can express themselves freely without fear of censorship or suppression, even if those expressions are controversial or unpopular. By protecting such freedoms, society encourages a rich exchange of ideas that can lead to significant advancements and new perspectives.

Tobias Lütke is the founder and CEO of Shopify, an e-commerce platform designed for entrepreneurs to build their own online stores. Known for his advocacy in tech policy and business ethics, Lütke often speaks on issues related to digital rights and entrepreneurship, making this quote particularly relevant to discussions about freedom of expression in the digital age.