" Political orientation is unimportant in populism because it does not deal in evidence or detailed proposals for change but in the manipulation of feelings by charismatic leaders. "
- Margaret MacMillan

This quote highlights a core aspect of populism by emphasizing that political orientation or ideology plays a minor role within it. Populist movements tend to prioritize emotional appeals and charismatic leadership over evidence-based policies and concrete plans for change. This approach often involves leaders who are skilled at connecting with the masses on an emotional level, leveraging feelings such as fear, hope, or anger.

The deep meaning of this quote delves into how populism operates in practice. By focusing on emotional manipulation rather than policy specifics, populist leaders can appeal to a broad range of people without being constrained by traditional political ideologies. This strategy allows them to create an image of unity and common purpose that transcends party lines, making it easier to build large followings quickly. However, this also means that the actual substance and feasibility of proposed changes may be overshadowed or disregarded in favor of maintaining emotional engagement with supporters.

Margaret MacMillan is a renowned historian known for her extensive work on modern history and international relations. She has authored several acclaimed books including "Paris 1919: Six Months That Changed the World" and "The War that Ended Peace," which explore critical periods in world history through detailed research and nuanced analysis. Her insights into historical patterns provide a valuable context for understanding contemporary political phenomena like populism.