In simple terms, the speaker believes that when a user purchases and opens a video game console, they should be able to immediately start using all its features without any unnecessary steps or complications. This statement emphasizes ease of use and user satisfaction from the moment of acquisition.
On a deeper level, this quote highlights the importance of designing technology with the end-user in mind. It suggests that the goal should not only be to provide advanced functionality but also to make sure that these functions are accessible and comprehensible right away. The speaker advocates for an intuitive design philosophy where users can experience the full potential of a product seamlessly, without feeling overwhelmed or needing extensive tutorials. This approach fosters better engagement and user loyalty by ensuring a positive initial interaction with the product.
The quote is attributed to Satoru Iwata, who was a prominent figure in the gaming industry, serving as the president of Nintendo from 2002 until his passing in 2015. Known for his hands-on approach and emphasis on creating enjoyable experiences for gamers, Iwata’s leadership had a significant impact on how video game consoles are designed and perceived today.
