" People will say candy is recession-proof, and we’re definitely seeing nostalgic candies coming about, and people want that sugar rush and that nostalgic happiness, like their childhood times. "
- Dylan Lauren

In today's economic climate, people often seek comfort in familiar pleasures that remind them of better times. According to Dylan Lauren, a candy store owner and entrepreneur, candy continues to thrive even during tough financial periods because it offers a sense of nostalgia and happiness reminiscent of childhood. This sentiment suggests that when faced with uncertainty or stress, individuals turn to sweet treats for temporary relief and joy.

The quote delves deeper into the human psyche by highlighting how certain products can tap into emotional connections rather than just meeting basic needs. Candy, in particular, serves as a symbol of innocence and carefree moments from one's youth, making it a powerful tool for emotional comfort during difficult times. The idea that people crave nostalgic candies underscores the importance of memory and sentimentality in consumer behavior. By evoking cherished memories, such products can create a sense of security and happiness, providing temporary respite from economic worries.

Dylan Lauren is an American entrepreneur who operates Dylan's Candy Bar, a popular chain of candy stores known for its wide variety of sweet treats and festive atmosphere. She has become well-known in the food industry for her innovative approach to retailing candies, turning them into more than just a simple indulgence but also into nostalgic experiences that resonate with customers on an emotional level.