Ronnie Screwvala's statement highlights a common perception that animated content is primarily intended for television viewing rather than cinema screenings. He suggests, however, that getting families and audiences into movie theaters to watch animation involves crafting compelling stories that resonate with family viewers.
The quote delves deeper into the dynamics between audience expectations and the presentation of animated films. Screwvala emphasizes the importance of storytelling in drawing people away from their televisions and into cinemas for a more immersive experience. The idea is not just about changing venue but also about enhancing the narrative quality to attract larger audiences, especially families who might otherwise confine themselves to home viewing environments. By focusing on compelling narratives that engage both children and adults, animation can transcend its perceived limitations and compete with live-action films in theatrical settings.
Ronnie Screwvala, an entrepreneur and philanthropist from India, is known for founding UTV Software Communications, a multimedia company involved in film production, distribution, and broadcasting. His insights often reflect his experiences within the entertainment industry, particularly in promoting and distributing content that appeals to broad audiences across various platforms.
