" People internalise marketing. "
- Frankie Boyle

Marketing has a profound impact on individuals, shaping their thoughts and behaviors. When someone internalizes marketing, it means that the messages and images promoted through advertisements become part of their personal beliefs and values. This process can be subtle and often goes unnoticed, as consumers absorb the messages unconsciously.

The deeper meaning behind this quote lies in understanding how pervasive marketing is in our lives. From billboards to social media ads, marketing touches every aspect of our existence. It influences not just what we buy but also how we perceive ourselves and others. When people internalize these messages, they start to measure their worth based on the criteria set by marketers—such as success defined by possessions or happiness tied to a certain lifestyle. This can lead to societal pressures that might conflict with personal values and well-being.

Frankie Boyle is a Scottish comedian known for his sharp wit and unapologetic humor. His work often tackles social issues, politics, and everyday life in an irreverent manner, making him a distinctive voice in the entertainment industry. His observation about marketing reflects his keen insight into how commercial messages shape public opinion and individual identity.