" People don’t buy music anymore; they’re stealing it. But you can’t steal a live show. There’s no way to reproduce a real live show. So I think that when you put a great bill together, that people will come out for it. "
- John 5

In today's digital age, music piracy has become a significant issue, leading many artists to rethink their strategies for engaging with fans. The quote suggests that instead of focusing on selling recorded music, musicians should emphasize the unique and irreplaceable experience of live performances. Unlike digital files that can be easily shared or downloaded without compensation, a live concert offers an authentic connection between the artist and audience that cannot be replicated online.

The underlying message of this statement goes beyond just addressing piracy; it highlights the enduring value of personal experiences in our increasingly virtual world. It encourages artists to create memorable events that draw people out from behind their screens and into real-life interactions. By assembling impressive lineups and offering exceptional live shows, musicians can foster a sense of community among fans and build long-term relationships based on shared moments rather than just selling individual tracks or albums.

The quote is attributed to John 5, an American musician known for his distinctive role in the metal music scene as both a prolific guitarist and singer. With a career spanning decades, John 5 has collaborated with numerous renowned artists while also establishing himself as a powerful solo performer. His insights into the contemporary challenges faced by musicians reflect not only his personal experiences but also a broader perspective on how art can thrive despite technological changes in distribution channels.