In simple terms, the statement suggests that people are accustomed to thinking about culture as something confined to specific areas or mediums, rather than considering it as an all-encompassing influence on various aspects of life. This perspective implies a limited understanding of cultural expressions and their pervasive reach in different settings.
The deeper meaning of this quote highlights the often overlooked omnipresence of cultural forms within society. Tony Conrad is pointing out that culture doesn't just exist in traditional contexts like literature or art but permeates everyday interactions, social norms, and even digital communications. He challenges us to think about how culture shapes our formal encounters, from business meetings to academic discussions, by viewing these interactions as interconnected "texts." This perspective encourages a broader exploration of cultural impact across various domains and the interplay between different cultural forms.
Tony Conrad is an American filmmaker, musician, and artist known for his avant-garde work in experimental film and music. His contributions span multiple artistic mediums, and he has been influential in exploring unconventional modes of expression that challenge traditional boundaries within art and culture.