" Our parents, loved ones, and friends are getting cancer. So we need to know how to care for them, support them, and understand what the hell is going on. I don’t think it’s that hard to reach them: you have to go where they are – online. You have to speak their language – humour, wit, and edge. And you have to be honest, authentic and bold. "
- Yael Cohen

In today's fast-paced world, people often face serious challenges like cancer that require understanding and support from loved ones. The quote emphasizes the importance of providing care and knowledge to those dealing with such illnesses by acknowledging their needs and adapting our approach to meet them where they are—online. It suggests using humor and wit to connect on a deeper level while maintaining honesty and authenticity.

The underlying message extends beyond just caring for someone with cancer; it speaks to broader issues in communication and empathy. The quote advocates for a proactive and relatable stance when addressing tough topics, suggesting that straightforwardness and genuine connection are key elements in offering support. It also highlights the necessity of evolving traditional methods to fit modern contexts, leveraging technology and social media platforms to reach wider audiences more effectively.

Yael Cohen is a respected figure known for her insightful commentary on various issues affecting communities today. Her words resonate with many who seek guidance or comfort when dealing with challenging situations like cancer, emphasizing the importance of compassionate communication in our digital age.