" Our demands are very high, very great, but I want to ask every player every day to give us more. "
- Unai Emery

In its literal sense, the statement reflects a coach's expectation that players continuously push their limits beyond what they currently offer, striving for excellence with each passing day. The phrase underscores the relentless pursuit of improvement and the belief that there are always opportunities to give more effort or achieve greater results.

On a deeper level, this quote encapsulates the essence of leadership and ambition in sports. It suggests that success is not static but rather an ongoing journey where constant growth and adaptability are paramount. By encouraging athletes to exceed their current performance levels daily, Unai Emery aims to foster a culture of relentless improvement and resilience. This approach not only helps players reach their full potential but also builds team cohesion and morale, as everyone shares the common goal of surpassing themselves continuously.

Unai Emery is a respected football coach known for his strategic mind and ability to motivate teams to achieve remarkable results. With an extensive career spanning numerous clubs across Europe, he has garnered a reputation for instilling discipline and fostering teamwork while maintaining high standards of performance from his players. His philosophy revolves around continuous development and setting ambitious targets, which aligns closely with the sentiment expressed in this quote.