" One thing on psychology, which we’ve always known, is that every investor says they’re long-term – and they are until the market takes a hit. "
- Steve Forbes

In everyday conversations about investing, it's common to hear people declare their commitment to a long-term strategy. However, Steve Forbes’s statement sheds light on a significant behavioral aspect of investors: when markets experience downturns or losses, many individuals who once professed dedication to long-term strategies tend to reconsider their positions and may become more inclined to act in the short term.

The deeper meaning behind this quote is rooted in human psychology and financial behavior. Investors often claim that they are focused on long-term gains because it aligns with the principles of successful investing, which advocate for patience and a strategic approach over time rather than trying to capitalize on fleeting market trends. However, during periods of economic uncertainty or volatility, people's fear and anxiety can lead them to abandon their well-thought-out plans in favor of immediate action, believing that they might miss out on recovery opportunities if they don’t react quickly.

Steve Forbes is a renowned American business magnate, journalist, and author who has been influential in the financial industry. As the editor-in-chief of Forbes magazine for over 20 years, he has gained recognition for his insightful commentary on economic trends and investing strategies. His quote reflects both his understanding of market dynamics and human psychology, offering valuable insights into how investors behave under pressure.