The statement suggests that BlackBerry smartphones are often perceived as outdated or belonging to an older generation of technology users. It implies that younger people might view these devices as relics from a bygone era, rather than modern tools for communication and productivity.
Beyond its surface meaning, the quote highlights broader trends in technological adoption and consumer perceptions. It reflects how rapidly evolving tech landscapes can lead to generational divides, with newer generations often viewing previous technologies or brands as obsolete. Additionally, this perspective underscores the importance of adapting and innovating within a fast-paced industry to maintain relevance among all demographics, not just one specific age group. The statement also touches on marketing challenges faced by companies like BlackBerry in appealing to younger audiences while retaining their older customer base.
Thorsten Heins was the CEO of Research In Motion (RIM), which later became BlackBerry Limited, at the time he made this comment. His role involved leading the company through a period marked by intense competition from other smartphone manufacturers and significant shifts in consumer preferences towards newer technologies like iOS and Android platforms.
