" One can make no better investment than the cultivation of a taste for the beautiful, for it will bring rainbow hues and enduring joys to the whole life. It will not only greatly increase one’s capacity for happiness, but also one’s efficiency. "
- Orison Swett Marden

In simple terms, the quote suggests that nurturing an appreciation for beauty can significantly enrich one's life. This enjoyment of beauty encompasses not just visual art or aesthetics but also music, literature, and nature. By cultivating such tastes, a person enhances their ability to find pleasure in various aspects of daily living.

The deeper meaning behind this statement lies in its assertion that the pursuit of beauty is not merely an indulgence but a profound investment in one’s overall well-being and productivity. Appreciating beauty sharpens one's sensory awareness and emotional intelligence, which can lead to greater creativity and innovation. It also suggests that those who find joy in aesthetic experiences tend to be more attentive and engaged in their personal and professional lives. Consequently, this heightened engagement can translate into increased efficiency and effectiveness across different areas of life.

Orison Swett Marden was an American writer and editor known for his inspirational literature. Born in 1850, he is celebrated for founding the success magazine "Success" in 1907 and publishing numerous books that encouraged self-improvement and personal development. His works often emphasized the importance of perseverance, hard work, and cultivating positive attitudes towards life's challenges.