" Once you lose everything, what’s the worst that’s going to happen to you? You develop a self-assurance. "
- Roberto Goizueta

The quote suggests that when a person loses everything they have, the most significant outcome might be gaining self-assurance or confidence. This means that even though one may face immense adversity and lose all their possessions and support systems, there is an inherent potential for personal growth and resilience.

At its core, this statement implies that suffering through loss can provide individuals with a profound understanding of themselves and their capabilities. It challenges the common notion that losing everything leads to despair or hopelessness by asserting that such trials can foster inner strength and self-reliance. The development of self-assurance in the wake of hardship suggests that personal growth can occur from the most adverse circumstances, teaching us that true confidence comes from overcoming great difficulties rather than avoiding them.

Roberto Goizueta is a former chairman and CEO of The Coca-Cola Company who was known for his business acumen and leadership skills. His insights into resilience and personal development reflect his own experiences and observations in both his professional and personal life, making his perspective valuable to those facing significant challenges.