" Never patronize a child. "
- Michele Ferrero

The statement advises against treating children with condescension or a sense of superiority. It suggests that when interacting with kids, it's crucial to avoid talking down to them or underestimating their capabilities and intelligence.

At its core, this advice emphasizes respect and equality in communication between adults and children. By not patronizing young people, we acknowledge their inherent value and intellectual capacity, fostering an environment where they feel valued and heard. This approach encourages children to develop a sense of self-worth and confidence from a young age, which is essential for their personal growth and development. Furthermore, it promotes better communication and understanding between generations, helping adults to truly connect with the younger ones on a deeper level.

Michele Ferrero was an Italian businessman who founded the global confectionery company Ferrero SpA. His insights into child-rearing and interpersonal relationships reflect his business acumen as well as his personal philosophy. The quote encapsulates his belief in treating everyone, including children, with dignity and respect, principles that likely influenced both his leadership style and the way he conducted his business.