" My view… was that something could happen during the credits that could help the film, so that the establishing shots aren’t carrying the total burden. "
- Saul Bass

In the world of filmmaking, establishing shots are crucial for setting the scene and providing context for viewers. The statement suggests that instead of relying solely on these initial shots to convey the essence or direction of a film, there might be an opportunity during the credits—typically considered less significant—to enhance the viewer's understanding or emotional connection with the story.

This quote delves into the idea that films often use opening scenes to establish themes and settings, which can sometimes feel like a heavy burden on these early frames. Saul Bass implies that filmmakers could consider utilizing the end of their movies, specifically during the credits, as an underutilized space for further storytelling or emotional closure. This perspective challenges traditional narrative structures by proposing a new way to engage audiences beyond the main content of the film. It suggests that effective filmmaking involves creative use of all elements within the framework, including moments usually thought of as secondary.

Saul Bass was a renowned American graphic designer and filmmaker known for his innovative work in motion graphics and title sequences. He worked with several iconic directors such as Alfred Hitchcock and Stanley Kubrick, contributing to films like "Psycho" and "West Side Story." His influence extends beyond cinema into advertising and corporate identity design. Through his quote, Bass highlights his belief in the potential of every aspect of a film to contribute meaningfully to its overall impact and narrative depth.