" My plan for the online version of ‘Famous Monsters’ is to become an online ‘uncle’ to an entire group of people who have never read or heard of ‘Famous Monsters of Filmland.’ The site will not be written in a scholarly fashion. It will be written in a playful, ‘Hey, check this out!’ kind of way. "
- Harry Knowles

In the given statement, Harry Knowles discusses his vision for an online adaptation of "Famous Monsters," a well-known magazine that focuses on horror and science fiction films. His goal is to connect with a new generation of readers who are unfamiliar with this publication by adopting a more approachable and friendly tone. Instead of using a formal or academic style, he aims to create content that feels engaging and inviting, as if he were sharing exciting discoveries with friends.

The deeper meaning behind Knowles' statement lies in his desire to bridge the gap between older media formats and younger audiences. By positioning himself as an "uncle" figure online, he seeks to establish a sense of community and familiarity around the magazine's content. This approach not only makes the material more accessible but also fosters a personal connection with readers, encouraging them to explore and appreciate the rich history and culture associated with horror and science fiction films. The playful tone he mentions is key in attracting an audience that may be less inclined toward traditional scholarly writing.

Harry Knowles is a well-respected figure in the world of film journalism and fandom. Known for his influential website Ain't It Cool News, which later evolved into Ain't It Cool, Knowles has been a prominent voice in discussing movies since the early days of the internet. His unique ability to engage readers through a mix of personal anecdotes and insightful commentary has made him a beloved figure among fans and critics alike.