" My motivation at the moment is around knowing how it feels to turn a business around, and I can’t wait to have that feeling again. "
- Steve Easterbrook

Steve Easterbrook's statement reflects his personal drive and ambition as he looks back on his past experiences and anticipates future challenges with enthusiasm. In this context, turning a business around means revitalizing or transforming it from a state of decline to one of growth and success. His words convey a sense of excitement and anticipation for the opportunity to once again experience the satisfaction that comes from overcoming adversity.

Beyond its surface meaning, Easterbrook's statement highlights several crucial aspects of leadership and personal development. The quote underscores the importance of resilience and perseverance in business management. Leaders like Easterbrook often face significant challenges and must demonstrate their ability to not only navigate through difficult times but also to emerge stronger and more capable. This sentiment also speaks to the human need for achievement and fulfillment, suggesting that there is a profound satisfaction derived from turning around a struggling enterprise. It also implies that past experiences are invaluable sources of knowledge and motivation, helping individuals push forward with renewed vigor.

Steve Easterbrook is a prominent figure in the business world, particularly known for his leadership roles at McDonald's Corporation. He served as the CEO of McDonald’s from 2015 to 2020, leading significant efforts to revitalize the company during a period when it was facing various challenges and declining performance. His tenure included strategic initiatives aimed at modernizing the brand and enhancing its digital capabilities.