" My goal is to make it so that the situation which we see at every election – the same candidates, the same faces… to turn the situation around and completely change it. "
- Ksenia Sobchak

The speaker aims to disrupt the repetitive pattern seen during elections where familiar candidates and faces dominate the political landscape year after year. By saying this, they express a desire to transform the current electoral system by introducing new and diverse voices.

On a deeper level, the quote highlights the frustration many feel with the status quo in politics, where established figures often overshadow fresh perspectives that could bring about meaningful change. The speaker's statement challenges the notion that only certain individuals have the right or ability to lead, suggesting instead that there is room for innovative thinkers and newcomers who can offer unique solutions to complex societal issues. This perspective encourages a broader participation from all segments of society in political processes.

Ksenia Sobchak, the author of this quote, is a prominent Russian journalist, television personality, and politician known for her advocacy of liberal and democratic reforms. She has run for presidency multiple times, aiming to inject new ideas into Russia's political arena, which she believes is dominated by entrenched figures and ideologies.