" Multinationals are more sensitive to public pressure because they have bigger brand names, and they have made commitments to be environmentally sensitive. Chinese firms are not used to this kind of pressure yet. "
- Ma Jun

The quote discusses how multinational corporations are more responsive to public opinion compared to Chinese firms due to their larger brand presence and previous commitments to environmental responsibility. It suggests that while global companies have adapted to handle societal pressure related to sustainability, many domestic Chinese businesses may still be adjusting to this new form of scrutiny.

Delving deeper into the quote's implications reveals a nuanced perspective on corporate social responsibility in today’s interconnected world. The statement highlights how multinational corporations operate within a highly visible and scrutinized market environment where consumer activism can significantly impact their reputation and profitability. Consequently, these companies are more likely to invest resources in sustainability initiatives to maintain positive public relations and brand loyalty. In contrast, Chinese firms may not yet be accustomed to such intense public scrutiny or the expectation of environmentally conscious practices. This difference could stem from varying regulatory frameworks, cultural contexts, or historical business practices that differ between developed and emerging markets.

The quote is attributed to Ma Jun, a prominent environmentalist and founder of the Institute of Public and Environmental Affairs (IPE) in China. Known for his work in promoting transparency around industrial pollution through data-driven advocacy, Ma Jun has been instrumental in raising awareness about environmental issues within both the business community and among the general public in China. His insights offer valuable perspectives on how companies can better align their practices with sustainable development goals.