" Moving with the times is an important idea for strategy today. "
- Denise Morrison

Adapting one's approach according to current circumstances is a critical aspect of strategic thinking today. This means that successful strategies need to evolve and change as conditions shift, reflecting an understanding that what works at one point in time may not be effective later on.

The deeper meaning behind this quote encourages individuals and organizations to remain flexible and responsive in their planning processes. It suggests that merely maintaining the status quo or sticking rigidly to outdated methods can lead to obsolescence. Instead, it advocates for continuous learning and adaptation to new challenges and opportunities as they arise. This flexibility not only helps in avoiding pitfalls but also enables one to seize emerging trends and possibilities.

Denise Morrison is a prominent figure in business leadership, having served as the CEO of Campbell Soup Company from 2011 to 2022. Known for her strategic acumen and commitment to innovation, she has emphasized the importance of evolving strategies to meet contemporary demands and challenges.