" Most people try to avoid cliches. It’s my ambition in life to try to get ’em right! "
- Philip Schultz

In everyday life, many people attempt to steer clear of overused expressions or clichés because they are seen as lacking creativity and originality. However, Philip Schultz takes a different approach; his goal is to seek out these common phrases and explore them in depth to uncover their true essence.

At its core, this quote suggests that clichés can be valuable tools for communication if approached with thoughtfulness and intention. Instead of dismissing familiar sayings as trite or uninteresting, Schultz encourages people to delve into the meanings behind such expressions to reveal new insights and perspectives. By doing so, he implies that even the most overused phrases have layers of wisdom and truth beneath their surface-level familiarity.

Philip Schultz is an accomplished American poet and writer who has won numerous awards for his work, including the Pulitzer Prize in 2008 for his poetry collection "Praise." His quote reflects a philosophy that emphasizes deep engagement with language and its potential to convey profound ideas through even the most commonplace expressions.