" Most good media come out of somebody saying, ‘This should exist; this is something I want to read.’ "
- Nick Denton

The quote highlights the importance of personal initiative and creativity in media creation. It suggests that great media doesn't just happen; it often emerges from a person's desire or need for something specific, whether it’s an unmet demand for particular content or a fresh perspective on existing ideas.

This statement delves deeper into the essence of innovation and audience engagement in the world of media. It underscores how creators play a pivotal role by identifying gaps that they believe should be filled with their unique vision. This process is not merely about creating something because others are doing it but rather having the conviction to pursue one's own ideas, even if they seem unconventional or risky at first glance. By fostering such an environment of creativity and initiative, media can evolve into a more diverse and vibrant landscape that resonates deeply with its audience.

Nick Denton is a notable figure in digital media and journalism. He has founded several influential websites and platforms, contributing significantly to the evolution of online publishing and investigative journalism. His insights into media creation reflect his extensive experience in both developing innovative content and understanding the needs and desires of readers in the digital age.