" Morning TV is about habits. What you really need is for viewers to find you, get comfortable with you, make you part of their mornings. If you can make news, deliver things they value, you can be successful. "
- Soledad O'Brien

The quote emphasizes the importance of building a connection with viewers through consistent and valuable content that resonates with their daily routines. By becoming an integral part of people's morning routines, media can establish a loyal audience who look forward to engaging with it every day.

At its core, this statement highlights the essence of creating habits and fostering trust in media consumption. It suggests that successful communication depends not only on delivering news but also on understanding what viewers value and need from their morning routine. By integrating into these routines, content creators can build a sense of familiarity and reliability, making it easier for audiences to turn to them for information and entertainment. This approach goes beyond mere broadcasting; it involves creating a community around shared experiences and interests.

Soledad O'Brien is an accomplished journalist and television host with extensive experience in media and news reporting. Known for her insightful commentary and commitment to delivering quality journalism, she has built a reputation for engaging with viewers on various platforms. Her perspective reflects the evolving nature of media consumption, where building long-term relationships with audiences through consistent, valuable content plays a crucial role in success.