The quote suggests a shift towards global licensing practices in the entertainment industry, despite the current organizational structures of studios that are not yet aligned with such an approach. Ted Sarandos believes that as more content is licensed globally, the traditional studio frameworks will eventually adapt to accommodate this new model.
Looking deeper into the statement, Sarandos emphasizes the transformative nature of modern technology and globalization on how media content is distributed and consumed. As streaming services like Netflix expand their reach worldwide, the demand for global licensing agreements becomes increasingly important. This shift not only challenges existing business models but also requires studios to rethink their distribution strategies to keep up with consumer expectations in a rapidly changing market landscape. The prediction that studios will eventually adapt underscores the inevitability of technological and societal changes influencing how businesses operate.
Ted Sarandos, co-CEO of Netflix, is well-known for his insights into the future of media consumption and production. His career spans decades within the entertainment industry, starting as a video store manager before rising through the ranks at companies like Blockbuster and eventually joining Netflix where he has been instrumental in shaping the company’s content strategy and global expansion.
