The quote suggests that a report published by Lord Ashcroft in 2005, titled "Smell the Coffee," was difficult and unwelcome reading material for members of the Conservative Party. The phrase implies that the report contained information or insights that were challenging for the party to accept.
At its core, this quote reflects the often uncomfortable relationship between political parties and critical assessments of their performance or strategies. When a prominent figure like Lord Ashcroft publishes a detailed analysis highlighting areas where the Conservatives might be falling short, it can serve as a wake-up call. The phrase "smell the coffee" is used metaphorically to suggest that it's time for the party members to recognize and address issues they might prefer to ignore. This implies a need for introspection and change rather than complacency.
The quote comes from Nicky Morgan, a British Conservative politician who has had a long career in public service. She served as a Member of Parliament (MP) representing Luton South and held several ministerial positions within the UK government, including roles related to education and treasury affairs. Her comment underscores her understanding of internal party dynamics and the impact of critical analyses on political strategies and decision-making processes.
