" Latto is like ‘Lotto,’ but my little twist on it. It’s good fortune – I got ‘777’ tatted on me. I live this. "
- Latto

In her statement, Latto explains that "Latto" is a playful variation on the word "lucky," suggesting that she sees herself as someone who enjoys good fortune and success. She references having the number sequence '777' tattooed onto her body, which many cultures associate with extreme luck or prosperity.

The deeper meaning of this quote lies in Latto's personal branding and self-perception as a figure who embodies positivity and good fortune. By linking her identity to the concept of luck and success through both language play and physical symbolism, she underscores her confidence and self-assurance. This statement not only highlights her belief in personal fortuity but also serves as an empowering message for her fans, encouraging them to embrace their own potential for success and happiness.

Latto, born Diamond Lemonade on February 26, 1997, in Chicago, Illinois, is a prominent American rapper, singer, model, and actress. Known professionally under various stage names including Da Latto, Latto Fendi, and her current moniker YSL (Young Slumlord), she has made significant waves in the music industry with her unique style and energetic performances. Her approach to personal branding and self-expression is evident not just in this quote but throughout her career as an artist who blends creativity and confidence to connect deeply with her audience.