" Kids now, they’re not willing to pay for music and movies. The only thing they seem to be willing to pay for is concert tickets. "
- Shaun Ryder

In today's digital age, it has become increasingly common for young people to access music and movies through free or low-cost services rather than purchasing them outright. This trend reflects a shift in consumer behavior where entertainment content is often perceived as freely accessible online, leading many young consumers to be reluctant to spend money on such items.

However, the quote delves deeper into an observation about modern youth culture, suggesting that while they are less inclined to pay for traditional media formats like albums or movie tickets, there remains a strong willingness among them to invest in live experiences. Concerts, in particular, offer a unique and irreplaceable experience that cannot be replicated through digital means. This highlights the enduring value of shared, communal events and suggests that while the way we consume entertainment is changing, the desire for engaging social experiences remains constant.

The quote originates from Shaun Ryder, an iconic figure in British music known for his work as the lead singer of the band Happy Mondays. Ryder’s perspective comes from years of engaging with fans across different eras and understanding shifts within youth culture. As a prominent voice in the UK music scene since the 1980s, he has firsthand experience of how audience behaviors have evolved over time.