In simple terms, Seth Godin’s statement suggests that Kickstarter isn’t primarily a platform designed to generate profits but rather serves as an organizer and instigator in the realm of creative projects. It helps bring people together to plan and spark initiatives by connecting creators with backers who are interested in supporting innovative ideas.
Delving deeper into this quote, we see that Godin is highlighting the essential role Kickstarter plays beyond just being a commercial enterprise. As an organizer, it facilitates communication between project initiators and their potential supporters, helping them come up with structured plans to realize creative projects. By acting as an instigator, Kickstarter not only encourages creators to think big but also provides the necessary tools for these ideas to take shape, fostering innovation and entrepreneurship in ways that extend beyond immediate financial returns.
The quote is attributed to Seth Godin, a renowned author, entrepreneur, and marketer known for his insights on leadership, marketing, and community building. With numerous best-selling books under his belt, Godin has become a prominent voice in discussing how businesses can innovate and connect with audiences through new methods of communication and collaboration.
