" Just about anyone can make a good product, but it’s the people that count. In the end, it’s the employees who will take it from a kitchen-table idea to the next level. There are a lot of important things in business, but the people portion comes first. "
- Hamdi Ulukaya

In a business context, the statement emphasizes the critical role that people play in turning ideas into successful ventures. It suggests that although anyone can create a good product or concept, it ultimately falls on the employees to develop and expand upon these initial ideas to achieve success.

The deeper meaning of this quote highlights the importance of human resources as the cornerstone of any business's growth and sustainability. While having a solid idea is crucial, the individuals within an organization are responsible for nurturing that idea through various stages until it reaches its full potential. This perspective underscores the value of investing in people—training them, empowering them, and ensuring they feel valued—and how such investments can directly impact a company’s long-term success. The quote also implies that leadership should prioritize creating a positive work environment where employees are motivated to innovate and contribute effectively.

Hamdi Ulukaya is the founder of Chobani, a leading yogurt brand in the United States. Known for his innovative approach and commitment to social responsibility, he has been vocal about the importance of treating employees well and fostering an inclusive culture within companies. His words reflect not only his business philosophy but also his belief that people are at the heart of any successful enterprise.