" It’s difficult because we tend to overrate the pain of failure. We fear it too much. That’s research that emerges from psychology. We think it’s going to be worse than it really is. And, I think, as we get a bit older, really after we leave school or college, we quickly stop experimenting. "
- Tim Harford

The quote emphasizes that people often overestimate the negative impact of failure and are excessively cautious as a result. This fear can prevent them from taking risks or trying new things, leading to a lack of experimentation and innovation in life.

On a deeper level, this statement suggests that societal pressures and personal anxieties about failing can discourage individuals from stepping out of their comfort zones and embracing uncertainty. The quote points out that the perceived dread of failure is usually worse than the actual experience of it. This idea is supported by psychological research indicating that people often imagine negative outcomes to be more severe than they actually turn out to be in reality. As we age, this tendency can become even stronger as we accumulate more responsibilities and face societal expectations, which can further inhibit our willingness to experiment or take calculated risks.

Tim Harford is a renowned economist, journalist, and author known for his ability to communicate complex economic ideas in an accessible manner. He writes about the importance of resilience, learning from mistakes, and embracing uncertainty in various fields such as economics, technology, and society. His insights often highlight the value of experimenting and not being overly cautious about potential failures.