In simple terms, the quote suggests that when running a business focused on selling comics, it's crucial to identify what sells well and stick to those successful strategies without complicating them unnecessarily. This approach emphasizes efficiency and profitability by focusing on what works rather than experimenting with new ideas that might not yield similar results.
On a deeper level, this statement highlights the importance of understanding your market and audience needs while maintaining a clear business strategy. It encourages practitioners in creative industries like comic book sales to be pragmatic about their offerings, recognizing that innovation can sometimes detract from proven success. However, it also implies a balance, as too much adherence to what sells without any room for experimentation could stifle creativity and prevent growth opportunities.
Eddie Campbell is an acclaimed British cartoonist and graphic novelist known for his work in alternative comics and literature. His insights into the business side of creative industries come from years of experience navigating both artistic expression and commercial realities, making his perspective valuable for those involved in similar fields.
