" It’s been amazing to watch, because for ‘Thor’, which was always a mid-selling book, to be in the top ten for every single issue since the reboot is just a great compliment. "
- J. Michael Straczynski

The quote speaks to the success and popularity of a book series titled "Thor" after it underwent significant changes or updates known as a reboot. Prior to these modifications, the book was considered to be moderately successful but not at the top tier. However, following its overhaul, each new issue has consistently ranked among the best-selling items in its category, placing it within the top ten for every release.

Beyond its surface-level interpretation, this quote highlights the transformative power of innovation and change in creative work. It underscores how a project that was previously stable but not exceptional can gain remarkable traction when refreshed with new ideas or elements. This success suggests that there is an eager audience waiting to engage with revitalized content, indicating that creators have the opportunity to tap into broader interest by reinventing their projects. Moreover, it reflects on the importance of recognizing and responding to evolving reader preferences, which can lead to a resurgence in popularity for established works.

J. Michael Straczynski is a renowned author and screenwriter known for his extensive contributions to science fiction and fantasy genres. He has written numerous books, television series such as "Babylon 5," and contributed significantly to comic book narratives, including the revitalization of the "Thor" series mentioned in the quote. His expertise spans various media formats, making him a respected figure in the creative industry.