The quote emphasizes a philosophy focused on creating high-quality Mac computers that are both user-friendly and accessible in terms of price, all while incorporating innovative features. The speaker underscores the importance of balancing these elements to ensure the product not only meets but exceeds customer expectations.
Beyond its surface meaning, this statement encapsulates a broader approach to technology design and consumer products. It suggests that true innovation lies in making cutting-edge technology available to everyone without compromising on quality or functionality. This perspective challenges traditional views where affordability is often seen as conflicting with high performance or advanced features. Instead, it advocates for a holistic view of product development that prioritizes user experience, accessibility, and technological advancement simultaneously.
Phil Schiller, the author of this quote, is a key figure in Apple Inc., serving as its Senior Vice President of Worldwide Marketing since 2006. Known for his strategic marketing efforts and public appearances at major tech events like WWDC (Worldwide Developers Conference) and product launches, Schiller plays a pivotal role in shaping how the world perceives Apple’s products and innovations.
