" It is easy to force a reader or viewer to interact. The trick is in making them want to interact, and in letting the story unfold hand-in-hand with that. "
- Dave Morris

The quote emphasizes that engaging an audience can be relatively straightforward through forced interaction, such as requiring responses or actions from them. However, it stresses that a more effective approach is to create content that naturally invites the audience to participate without feeling coerced. This kind of engagement allows the story and the reader's experience to evolve together in a harmonious way.

On a deeper level, this quote highlights the importance of building genuine connections with readers or viewers rather than merely manipulating them into interaction. It suggests that meaningful storytelling should allow for organic participation where the audience feels actively involved in shaping their own narrative journey alongside the story itself. This form of engagement fosters a more intimate and lasting relationship between the content creator and the audience, as it respects the autonomy and interest of the reader while still drawing them deeply into the experience.

Dave Morris is an author known for his contributions to various forms of interactive storytelling and role-playing games. His expertise in crafting immersive narratives that encourage active participation from readers underscores the significance of creating engaging content that resonates with audiences on a personal level.