" In the NBA, you win, and you think you’re going to win tomorrow. But as soon as you lose, you don’t think you’re ever going to win again. "
- George Karl

In basketball, particularly at the professional level like the NBA, success and failure can often come swiftly and unpredictably. When a team wins, there's an overwhelming sense that they will continue winning, feeding off their current momentum and believing they are unbeatable. However, when defeat strikes, it can feel as if all hope is lost, making it difficult to imagine ever reclaiming victory.

This statement by George Karl delves into the psychological impact of success and failure in competitive sports. It highlights how human emotions fluctuate sharply based on immediate outcomes, often leading athletes to overestimate their chances of continued success after winning and underestimate them following a loss. This emotional rollercoaster can be detrimental if it leads players or teams to lose focus or confidence too quickly after a setback. Conversely, it also underscores the importance of resilience and maintaining perspective through both high points and low points in a season.

George Karl is a respected figure in basketball coaching, known for his candid insights into the sport's dynamics. With a career spanning decades, he has coached several NBA teams and achieved significant success, including leading the Denver Nuggets to their first-ever playoff series victory against the Seattle SuperSonics in 2004. His extensive experience lends credibility to his observations about the psychological aspects of being an athlete or coach in high-stakes competition environments like the NBA.