" In the media business and as a creative executive, if you don’t take risks, you’re dead in the water. Calculated risk taking is essential for success. No one said it was easy. "
- Nancy Dubuc

In the business world, particularly within media and creative industries, success often hinges on one's willingness to take calculated risks. The statement underscores that merely playing it safe or avoiding any kind of risk can lead to stagnation and failure. To thrive in such competitive environments, individuals must be prepared to venture into uncharted territories with a well-thought-out strategy.

The deeper meaning behind this quote highlights the delicate balance between audacity and prudence. While bold moves are necessary for standing out from the crowd, they should always come with thorough analysis and planning to mitigate potential pitfalls. This approach allows entrepreneurs and creative professionals to innovate while minimizing the chances of failure. Moreover, the statement emphasizes that the path to success is fraught with challenges and setbacks, making it clear that achieving greatness requires not just bravery but also perseverance through difficulties.

Nancy Dubuc, the author of this quote, is a prominent figure in the media industry. She has held several high-profile positions, including serving as the CEO of A+E Networks, where she oversaw the launch of numerous successful shows and initiatives. Her career trajectory exemplifies her philosophy on taking risks to drive innovation and growth within established companies.