In our daily lives, we encounter countless visual messages through advertisements, social media posts, and other forms of media. Some of these are overtly aggressive or intrusive, while others may be more subtle but still overwhelming. Saul Bass suggests that it’s crucial to navigate this deluge of information responsibly, aiming to create impactful yet considerate visuals that do not contribute unnecessarily to the visual clutter.
The deeper meaning of this quote emphasizes the importance of thoughtful communication in a world saturated with imagery. It encourages designers and communicators to reflect on the impact their work has beyond aesthetics and functionality—to ensure it resonates positively without overwhelming or degrading the user experience. This thought process goes beyond mere technical skill; it involves ethical consideration and an understanding of how one’s creations can shape perceptions and interactions in society.
Saul Bass, a renowned American graphic designer and filmmaker, was influential in shaping modern visual communication through his innovative work on film title sequences, logos, and corporate branding. His contributions to the field include iconic designs for major corporations like AT&T and United Airlines, as well as memorable opening credits for films such as "West Side Story" and "The Shining." Known for blending artistry with functionality, Bass was a pioneer in emphasizing the importance of clear visual communication that respects both the viewer and the medium.
