" In comparison, Google is brilliant because it uses an algorithm that ranks Web pages by the number of links to them, with those links themselves valued by the number of links to their page of origin. "
- Michael Shermer

The quote highlights a key feature that made Google's search engine revolutionary when it was introduced: its PageRank algorithm. This algorithm assesses the importance of web pages by counting and weighing the number of links pointing to them. Essentially, if more high-quality websites link to another site, that site gains higher visibility in Google's search results.

The deeper meaning of this statement underscores how interconnected networks function and influence each other. Just as a webpage’s importance is measured by the quality and quantity of links it receives from other sites, entities within any network gain significance based on their connections to influential nodes. This principle extends beyond just web pages; it applies to social media influencers, scholarly articles, and even in professional networking where being linked to prominent figures can enhance one's own status. The quote reflects the idea that influence in digital spaces is a measure of interconnectedness and mutual endorsement.

Michael Shermer is an American science writer, historian of science, philosopher, and founder of Skeptic magazine. Known for his skeptical approach to pseudo-science and supernatural claims, he brings a critical perspective to understanding how ideas spread and gain credibility, much like the way Google’s algorithm evaluates web pages. His work often explores the intersection between scientific inquiry and human belief systems, making him uniquely positioned to comment on algorithms that shape public perception in digital realms.