" I’m tongue in cheek, but very much to the point. "
- Craig Revel Horwood

When someone says they are "tongue in cheek," it generally means that their words or actions are meant to be playful or ironic, rather than serious. In this context, Craig Revel Horwood is indicating that while he's being somewhat humorous and not entirely straightforward, his message still gets to the heart of the matter effectively.

The quote speaks to the idea that one can be both humorous and insightful simultaneously. It suggests a nuanced approach to communication where humor is used as a tool to convey a serious point without losing the reader or listener’s interest. This method often makes the underlying message more memorable and impactful, allowing for a light-hearted yet effective delivery of criticism or commentary.

Craig Revel Horwood is a British dancer, choreographer, and television personality known for his work on various dance reality shows, particularly as a judge where he is famous for his sharp wit and candid critiques. His ability to blend humor with astute observations has made him both admired and occasionally controversial among those who watch these programs.