The quote highlights the admiration for Apple's ability to create products that are both aesthetically pleasing and highly functional, emphasizing how they successfully introduce their products to customers through effective marketing strategies. The speaker, Mickey Drexler, expresses his appreciation for the company’s overall approach to product development and market introduction.
At a deeper level, this quote encapsulates the importance of holistic thinking in business strategy. It underscores that success in product development is not just about creating something beautiful or functional but also ensuring it reaches its intended audience through robust marketing efforts. Drexler suggests that innovation alone isn’t enough; companies must effectively communicate and present their products to engage consumers on a personal level. This perspective encourages businesses to view each step of the product lifecycle—from design to market launch—as equally critical for achieving lasting success.
Mickey Drexler is an influential figure in the retail industry, known for his leadership roles at companies such as Gap Inc., where he served as CEO and later as Executive Chairman. He has a reputation for driving brand growth through innovative marketing strategies and product development, making him uniquely qualified to speak on this topic. His insights reflect years of experience in fashion and retail, highlighting the importance of design quality alongside strategic business practices.