" I’m always going to go up against movies with bigger muscle and money, so I need to have a strong grass-roots game. "
- Will Packer

In a competitive industry like filmmaking, where resources and financial backing can significantly influence success, Will Packer's statement emphasizes the importance of grassroots support. He acknowledges that his projects may face challenges from larger and better-funded competitors but believes in the power of building a strong foundation with passionate fans and dedicated followers.

The deep meaning behind this quote lies in the recognition that sustained success is not solely dependent on having more resources or financial clout. Packer suggests that by fostering genuine connections and support at a grassroots level, filmmakers can create a loyal fan base that advocates for their work, helping to overcome obstacles posed by bigger players with greater marketing budgets and industry influence. This approach encourages a focus on quality content and authentic engagement rather than relying solely on flashy promotions or celebrity endorsements.

Will Packer is an American film producer known for his involvement in successful movies such as "Ride Along" and "Think Like a Man." His background and experience make him a credible voice when discussing strategies for success in the highly competitive entertainment industry.