" If you tell someone you’re doing something innovative, they’ll think you’re doing something innovative. "
- Grimes

In simple terms, this quote suggests that when someone claims they are doing something innovative or groundbreaking, others tend to believe them without question. The statement highlights how declaring innovation can sometimes be as effective as actually being innovative.

The deeper meaning of this quote touches on the nature of perception and credibility in society. It implies that there is a certain level of trust people have towards those who declare their work to be innovative, perhaps because they want to believe in groundbreaking ideas or are impressed by confident assertions. This can create an environment where merely stating one’s efforts as innovative might overshadow the actual substance behind them. On the other hand, it also raises questions about the importance of communication skills and self-promotion in today's competitive world.

The quote is attributed to Grimes, a Canadian singer-songwriter and visual artist known for her unique style and provocative public statements. Her work often explores themes related to technology, science fiction, and personal identity, which align with her interest in innovation and its portrayal in popular culture.