In simple terms, the quote suggests that attracting specific groups of people depends on how you communicate with them. If someone wants to reach high-school students, putting up posters around town would be an effective strategy because teenagers often look for entertainment and information in their immediate surroundings. However, if the goal is to attract politicians or professionals, relying solely on physical advertisements may not yield results since these individuals typically operate at a different level and might prefer more sophisticated methods of communication.
The deeper meaning of this quote lies in its recognition that understanding your audience is crucial when trying to reach them effectively. Different groups have varying preferences for information sources and communication channels. High-school students are likely to respond well to visual advertisements placed in visible locations, whereas politicians or professionals may require direct invitations through formal networks or professional platforms. This underscores the importance of adapting one’s outreach methods based on the target demographic, ensuring that the message resonates with its intended recipients.
Gus Van Sant is an American filmmaker and artist renowned for his thought-provoking films such as "My Own Private Idaho" and "Elephant." His quote highlights a common challenge in marketing and communication: knowing your audience intimately to tailor your approach effectively. As an artist who often explores the intricacies of human behavior, Van Sant’s insight reflects his understanding that successful engagement depends on aligning the medium with the mindset of those you wish to reach.
