" If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can’t get on your own. "
- Jesse James Garrett

This statement highlights the value of consulting expertise when it comes to shaping long-term strategies for user experience in businesses or organizations. It suggests that stepping away from daily operations and seeking outside perspectives can provide fresh insights and a broader understanding of strategic direction.

The deeper meaning behind this quote emphasizes the significance of external viewpoints in achieving clarity about future goals and objectives. Consultants often bring an unbiased, objective lens to the table, which allows them to identify blind spots or overlooked opportunities that might be missed by internal teams too close to day-to-day operations. This fresh perspective can help organizations refocus on their core mission, reassess their user needs, and innovate more effectively.

Jesse James Garrett is a renowned expert in user experience design. He has made significant contributions to the field through his work at Adaptive Path and as a key figure behind the IxDF (Interaction Design Foundation). His insights often focus on how organizations can better understand and serve their users' evolving needs over time, making this quote particularly resonant within the context of his broader body of work.